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https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631115781409-4YWJ7417A4YF3ADF9FB8/IceCream_Logo-+corrected.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1618432287403-GI3WLQCE0LXNMID06BFV/ice+cream-+blue+and+pink+logo+part+.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1618436378925-60BWQ7FL15J11CPMZL99/IceCream-%2Bcone%2Band%2Bicecream%2Bonly.jpg Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/978be6db-9d74-40a4-ae8c-d51126b5f4c5/Screen+Shot+2021-04-14+at+2.45.35+PM2.jpg Work - Moodboard The client was looking for a pink and blue color scheme for a saccharin, sweet tooth-inducing feeling. Bubblegum pink and a light baby blue were the color combos I pulled to start the conversation of color. I included a few images with cones to see how the main colors molded with the brown/yellow of the waffle cone that the client is know for making from scratch. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1618433983106-2WDCXSV7C37NIKASNGZW/Screen+Shot+2021-04-14+at+2.57.06+PM.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1618433957887-KO5FAZQY4IW2DIYFWNF7/Screen+Shot+2021-04-14+at+2.56.07+PM.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631116199973-UY2YA4SE5VUL8AYOZ3KH/both+cone+and+pint.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631116243628-QYF2701EJJYIYQR3AEKS/Window+Signage+MockUp+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154251790-KGLMRWCCIBEMW43UOY6M/findings+headder.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631152950736-ZZF06T63BP0SK8ZJC84L/slidesA.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154729296-S6U3JZ8ZMNW66EVXLSY7/process2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631210898064-Q1CKIQNZ6TYY7N6K73MC/see+video+below.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631156425909-UZGR7JBOYRHJHLNF1XP3/intro.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154604440-P47HG72EG8DG4XW3HRW5/process.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631153790702-DHRS03KU8AQRPJIGHY9M/overview+headder.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631153089712-FXHR9AAEYTV4U8YD6R1F/slidesA3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154779878-G6LHTJ2TPZ4M964R8N2J/process3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631155178784-M5SB39TE88J4GIBZQUUV/v2+slide.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154057429-M33K6JRWE0WVSQJUQN2T/process%25252Bheadder.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154962219-8Y35LLU4BX76ZCEWR3SD/findings+slide.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631153054096-9S1RB0UY1LBG5D6HREGA/slidesb.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631154817698-NF4QN6XECM1DLQMBCR8K/process4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1631155701873-2NP4LGTA26Z9FKB39OIP/v2+to+current.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/852b1fe0-d11d-420c-aced-b894e6dd33c9/b.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/cc3be0b8-e38f-407d-be2e-7029b431423c/Screen+Shot+2021-11-29+at+2.44.31+PM.png Work - Primary and Secondary Colors https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/0fcd1adc-5226-4ff2-910e-5583f21ab012/Screen+Shot+2021-11-29+at+2.44.24+PM.png Work - Secondary Colors *Source: Morning Consult Brand Standards Guidelines https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/978724ad-c3a8-489f-8ec7-08cb2f526c6b/c.jpg Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/093349ff-c12b-4a88-95dc-d9791516c374/a.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1711479106498-UMXRKO65NV7DMXPK7W0O/social-graphic-1-no-image.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1711479117003-J8TX119MB2TA7WP9L1F0/social-graphic-3.png Work https://images.squarespace-cdn.com/content/v1/5caba952e5f7d11f105f9514/1711479121783-Q78XYGNAUF230ES44KSI/social-graphic-with-image.png Work 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